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Winter Breaker Country Party Artwork

Client: Nellijam
Year: 2016-2018

Scope: Branding, Graphic Design, Marketing
Additional Services: Merchandising
Deliverables: Posters, Signage, Promotional Graphics, Merchandise

Project Description: After the success of their summer festivals, the Nellijam team decided to go ahead with a second yearly festival, focused on country music rather than the contemporary / alternative / rock genres that are a feature of the main festival. A new branding style was developed to identify the annual event and cement the idea that the festival held in early spring is a separate entity to it’s summer sibling.